Sable chickens
An e-commerce project taken beyond the ordinary!
Challenges
In a modern competitive landscape, where having a digital platform to sale your products can help you increase your market reach and sales, our client, Sable chickens, wanted to tap into that market and be the first to launch such a platform in the poultry industry. He decided to build an e-commerce platform for easy access to their products across Zimbabwe.
Our team needed to develop an efficient e-commerce website that could afford the clients to shop for bulk chicken products using a multi currency system. The solution had to provide real-time sales analytics, keep customers notified on the go via email & Whatsapp.
In a short time, we needed to:
- Identify the core technologies that would allow us to build and roll out an effective e-commerce solutions.
- Conduct a competitor analysis to create an e-commerce solutions that would work effectively
- Create and deploy a website that would enable the client to receive orders and process them with instant notifications to clients via email and WhatsApp
Solution
The Digital two team built and deployed an e-commerce solution. The solution was made using wordpress and woocommerce.
Things we did
- The e-commerce website we built had the following E-commerce features - Product listing - Order management - Customer management - Inventory management - Instant email notifications - Sales reports
- We created custom order statuses for loading, transit and delivered orders to keep the customers well informed on the status of their orders
- We created and implemented a custom currency to use on the website and we also set up a multi currency platform that allowed the admins to set a rate for the custom currency against the US dollar.
- We integrated whatsapp with the motification system, customers with whatsapp got instant notifications when their orders where updated.
Results
Due to a proper set up, SEO and marketing efforts made by the client, the website registered customers instantly and we witnessed steady growth in sales as the months went by.
